Brand Messaging Framework

Using the findings from the brand workshop, Hydro will create a brand platform and messaging framework that clearly defines the brand's positioning and outlines a messaging framework that will support all brand communication moving forward. This messaging framework will define audience, ideals, aims, reasons for being, and benefits for each. All messages will consider the bigger picture of the brand and the specific aims of each product or service offering and will be arranged hierarchically to convey messaging priorities and communication goals.