Curaleaf
Cannabis with Confidence.
Curaleaf is the world’s largest vertically integrated cannabis brand. With a seed to store model - growing, manufacturing and distributing cannabis and hemp derived products through 14 cultivation sites, 13 processing sites in 12 states and 49 dispensaries, Curaleaf has a goal to make cannabis and hemp more accessible, more understandable and more approachable to a mainstream audience.
Hydro Studios was brought on to rebrand the Curaleaf and Curaleaf Hemp brands and develop marketing campaigns and supporting assets necessary to bring them to market. This included designing a new website, new packaging, store signage and along with brand and product marketing campaigns.
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Brand Platform Development
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Packaging
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Website Design
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Brand Campaign Development
Curaleaf’s new website is live! Check it out here.
Home page with new tagline “cannabis with confidence”
Lifestyle image with new tagline “cannabis with confidence”
Tablet view of rebranded landing pages
Example of in-store signage
Tablet view of brand guidelines
Tablet view of brand guidelines