Lens & Frame Co.

A Better Way to See.

Launched in 2018, Lens & Frame Co (L&F) is a direct-to-consumer brand that offers high quality prescription glasses with concierge level service at affordable price points. Lens & Frame Co delivers premium handcrafted eyewear for those who seek high caliber materials with a distinctive look and feel.    

Hydro Studios worked to build the brand vision and strategy for Lens & Frame Co. from the ground up, operating as the startup’s brand and marketing department. Entrusted with designing, developing, and managing all customer touch points and  supporting marketing initiatives—from the logo, packaging, educational content, to social media and the online store, Hydro Studios has created a distinct brand experience for Lens & Frame Co. consumers.

• Brand Positioning & Messaging

• Logo Design and Brand Style Development

• Product Naming and Package Design

• Integrated Marketing Strategy

• Multi-Channel Program Execution

Lens & Frame Co. recently partnered with Seattle-based Ombraz Sunglasses to bring premium prescription lenses to their one-of-a-kind armless sunglasses for all active lifestyles. Head to the L&F website to learn more about the all-new Ombraz Rx, powered by Lens & Frame Co.