Marketing Strategy and Campaign Development
With a clearly defined brand platform and messaging framework in hand, we work with you to plan your marketing strategy and develop the supporting paid media and content marketing campaigns.
Know Before You Go
Marketing Strategy and Planning
A marketing strategy that supports the values, beliefs, tenets, and personality of your brand, and appeals to your target audiences and their personas will be used to create a marketing plan. The subsequent marketing plan will be designed to reach your brand’s audiences in the places and spaces they frequent, attracting them to your brand’s digital assets, inviting them to engage and nurturing them until they become customers.
There is no one-size-fits-all Marketing Plan. However, our strategy and planning services generally include:
- Paid Media Strategy
- Social Media Strategy
- PR Strategy
- Content Strategy
Demand Generation Campaigns
Create awareness and generate demand with brand and product campaigns that bring your brand’s positioning and marketing strategy to life. Hydro will create advertising campaign concepts, ad templates, photography, and video that are designed to introduce the brand to segmented target audiences, drive traffic to the brand’s digital assets and nurture/convert leads into sales.
Deliverables will include multiple ad-like concepts for owned and paid channels including:
Content Planning and Development
Concepts, editorial calendars, schedules, activation plan and content production that support your brand’s content strategy. Working closely with your brand’s marketing teams, Hydro will conceptualize and ideal segmented content that feeds an editorial calendar that supports the marketing strategy. Designed for companies
Content Plans include:
- Content Plan
- Editorial Calendar
- Content Concepts
Content development capabilities include:
- Social Media Newsfeed, Stories, and Live Posts
- Influencer content