Princess Cruises brought Hydro Studios on board to help explore and expand multiple marketing initiatives. Most notable was a program based on the work of happiness researcher and author Shawn Achor. What we brought forward was a campaign to reach every segment of Princess’ audience.
In addition to developing the logo, overall visual identity and a broadcast introduction to the 'Happiness' initiative, Hydro developed specific messaging to heighten anticipation in those who hadn’t yet embarked on a cruise. Digital touchpoints and content for passengers already underway. And a social strategy to engage those who’d returned from cruises, encouraging them to share memories, and envision future voyages. All designed to help travelers make a connection: Happiness is a choice. And so is sailing with Princess.
