Hydro was approached to develop a brand identity and messaging platform for a then unnamed luxury coworking space in Las Vegas. Several steps up from the WeWorks of the world, the new space was impeccably designed with the clients in mind, with gorgeous architecture and interior design, gourmet food, and thoughtful details at every touchpoint.
After discovery and exploration, Hydro named the space Woven, referencing they way the space adapts to its residents, and positioned it as a resident-first collective workspace. At Woven, your business takes center stage and Woven’s brand fades into the background, like a secret handshake, a wink and a nod, an exclusive key. A dynamic logo, adaptive color palette, and clean typography rounded out an on-strategy brand identity.